On March 28th, we held a very special event - we launched the new brand Talk English 拓客美语 to the world! Previously we had always been known as Talk da Talk English and we rebranded to reflect this new brand. The rebranding is significant because it really illustrates our commitment to learning and people, two of the pillars of what we're all about. Here's a little statement out of our new Talk Handbook (in Chinese) that talks about the new brand Talk and it's Chinese 拓客 (tuo ke).
什么是”拓客”？ “拓”: 代表的是拓展自我、开拓自己未知的能力、尝试新事物、培养国际观、认识更多的朋友。“客”: 有着一群共同理想共同语言的人们。 我们称这群在Talk English大环境下，正面积极持续生活着的人们为”拓客”。
If you can't read Chinese, the above is basically, "What is "tuo ko"? (Talk phonetically in Chinese)
拓 tuo is the chinese character which means "expanding or developing". In this case, it's about moving past your boundaries, reaching your potential, experiencing new things.
客 ke is the chinese character for "guest" - or essentially a group of like-minded individuals that share a common goal (in English learning)
So essentially at Talk English, we're creating a supportive English learning environment for everyone involved. In essence, to "live in English" together as a group.
On March, 28th we held a huge celebration where our entire company, important guests and even some of our members came to attend. Dave even came to help celebrate.
We haven't gotten rid of Talk da Talk, in fact it will remain our media brand. Below is our official company announcement regarding the rebrand:
We are pleased to announce that as of March 28th, 2008, Talk da Talk English will be rebranding as Talk English.
When we launched the learning center portion of our business in 2005, we introduced the concept of activity-based learning to China. Since then we’ve constantly added more products and services to our ever growing membership-based learning community culminating in the ASCEND[爱学] system - a comprehensive learner-directed classroom, online study and interactive activity-based language system focused on helping our members build lifelong English learning habits combined with the support and motivation structure of our very own membership community. In short, we’ve created the best way to learn English. To better reflect our growing educational focus in this area, we’re rebranding as Talk English.
Talk da Talk will remain our media and edutainment brand which can be seen and heard throughout China. Join us now and learn how Talk English is “Always Making You Better!”
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About Talk English Talk English (formerly Talk da Talk English) is a leading membership-based English training center located in Shanghai. The Talk English ASCEND[爱学] system is a comprehensive learner-directed classroom, online study and interactive activity-based language system. The ASCEND[爱学] system also helps members build lifelong learning habits through positive Attitude & Mind-Set workshops while providing a strong support and motivation structure through its membership community. For more information see the Talk English website at www.talkenglish.com.cn. Talk English is part of Talk Group, an educational media & services company focused on language solutions for the Greater China market. |
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About Talk da TalkTalk da Talk’s well-known, branded edutainment content featuring David Wu can be seen and heard all over China. Edutainment, as the name implies integrates education and entertainment to provide meaningful learning content in a fun and entertaining way. Talk da Talk media products include the Talk da Talk TV Show series, Talk da Talk Radio Show series, Talk da Talk Books & VCDs, Talk da Talk Website (www.talkdatalk.com) and more. Talk da Talk is a part of Talk Group, an educational media & services company focused on language solutions for the Greater China market. |